Writing, as a productive skill in teaching and learning English, is of a great importance at all levels: from basic A to advanced C. Students enrolling our institution have difficulties in expressing their ideas in writing with coherence and cohesion. Although, the latter are closely related, it is essential that students know well how to properly develop good cohesion. In the placement and certification writing exams that are carried out, in accordance with the Common European Framework of Reference for Languages, quite a few writing problems are evident, especially in their cohesion. The objective of this work is to analyze this situation and present strategies for improving cohesion in writing in English at this basic level of our university students. These strategies will empower teachers to enhance cohesion, leading to improved coherence, unity in paragraphs, and overall academic writing skills.